Last updated: November 10, 2026
Who we are
Elsaad Group is an import and export business headed by Al-Saad for Import, Export, Customs Services, General Contracting and General Supplies, an Egyptian sole proprietorship registered in Suez, Egypt (Commercial Register No. 100800800071158), with branches in Egypt, Libya and Rwanda.
This website and our Rwanda operations are run by Elsaad and Elbadr General Trading Ltd (“we”, “us”, “our”), our Rwanda branch, registered in Rwanda (TIN 149615440) with its registered office at Mahoro, Nonko, Nyarugunga, Kicukiro, Kigali, Rwanda. We import and wholesale food products, including cooking oil and tomato paste under our brand Solana.
This policy explains what information we collect through elsaadgroupeg.com and through our advertising and communication channels, how we use it, and the choices you have. We handle personal data in line with applicable data protection laws, including Rwanda’s Law No. 058/2021 on the protection of personal data and privacy.
Information we collect
- Information you give us: name, company name, email address, phone/WhatsApp number, country, and the content of your inquiry when you fill in a contact or quotation form or contact us by email.
- Information from advertising platforms: if you click on our ads or submit a lead form on Meta (Facebook, Instagram), TikTok, Google or similar platforms, we receive the details you provide (such as your name, company, phone number, email, country and the product you are interested in) and information about the ad you interacted with.
- Messaging apps: if you contact us through WhatsApp, Messenger, Instagram, TikTok or other messaging apps, we receive your contact details, your messages, and any files or images you send us.
- Information collected automatically: IP address, browser type, device information, pages visited and time spent, through cookies, pixels and similar technologies.
How we use your information
- To respond to your inquiries and send quotations, samples, and product, shipping or commercial information.
- To contact you by phone, WhatsApp, email or messaging apps in response to your inquiry or lead form submission.
- To process orders, contracts, invoices and import/export documentation.
- To improve our website, products and services.
- To measure and improve the performance of our advertising campaigns.
- To show our ads to people who may be interested in our products, including similar audiences, through advertising platforms.
- To send you updates about our products, only where you have agreed or where permitted by law. You can opt out at any time.
- To comply with legal, customs and tax obligations.
Our business customers
Our products are sold wholesale to businesses such as importers, distributors and retailers. Our website and ads are not aimed at individual consumers.
Sharing your information
We do not sell your personal information. We may share it only with:
- shipping, logistics and customs partners;
- our head office, Al-Saad for Import, Export, Customs Services, General Contracting and General Supplies in Egypt, and our other branches, for supply, order fulfillment and export documentation;
- banks and payment providers;
- website hosting, analytics and advertising providers;
- authorities, when required by law.
These parties may only use your information to provide services to us.
Communicating with you
We contact business customers who have inquired about our products, submitted a form, or messaged us, as well as business contacts whose details are publicly available, for legitimate business purposes. You can ask us to stop contacting you at any time by replying “STOP”, by messaging us, or by emailing info@elsaadgroupeg.com, and we will respect your request.
Advertising, tracking technologies and social media
We advertise our products on Meta (Facebook, Instagram, WhatsApp), TikTok, Google and other platforms. To do this, we may use tracking technologies on our website such as the Meta Pixel, TikTok Pixel, Google Analytics and similar tools. These tools collect information such as pages you visit, actions you take, your IP address and device information, and may be used to measure ad performance, show you relevant ads and build custom or similar audiences.
We may also upload contact details (such as email or phone number) that you have provided to us to these platforms, in hashed or secure form, to show you our ads or exclude you from them.
These platforms act as independent controllers of your data and process it under their own privacy policies:
- Meta: https://www.facebook.com/privacy/policy
- TikTok: https://www.tiktok.com/legal/privacy-policy
- Google: https://policies.google.com/privacy
You can control ads through your account ad settings on each platform, and you can opt out of interest-based advertising via your browser or device settings. For details about cookies, please see our Cookie Policy.
Payments and security
We never ask for passwords, card numbers or payments through personal accounts. Payments are made only to the official bank accounts stated in our signed proforma invoices. If you receive a suspicious request in our name, please contact us at info@elsaadgroupeg.com.
We take reasonable technical and organizational measures to protect your data, but no method of transmission over the internet is 100% secure.
Data retention
We keep your data only as long as needed for the purposes above or as required by law.
Your rights
You may request access to, correction of, or deletion of your personal data, withdraw your consent, or object to its use (including for marketing and advertising purposes), by emailing us at info@elsaadgroupeg.com. We will respond within a reasonable time, usually within 30 days.
International transfers
Because we are part of a group that operates in several countries, your information may be shared within our group and processed in Rwanda, Egypt or other countries where our service providers operate. We take reasonable steps to ensure it remains protected.
Children
Our website is intended for businesses and is not directed to children under 18.
Changes to this policy
We may update this policy from time to time. The updated version will be posted on this page with a new date.
Contact us
Elsaad and Elbadr General Trading Ltd (Rwanda branch)
Mahoro, Nonko, Nyarugunga, Kicukiro, Kigali, Rwanda
Phone/WhatsApp: +250781617825
Head office: Al-Saad for Import, Export, Customs Services, General Contracting and General Supplies
Ismailia Street, Al-Ganayen, Suez, Egypt
Commercial Register No.: 100800800071158
Phone: +201007037022
Email: info@elsaadgroupeg.com | Website: https://elsaadgroupeg.com